a) Information You Provide Directly
- Full name, email address, and phone number (via appointment or contact forms)
- Medical enquiry type (e.g., department of interest, reason for appointment)
- Country and state/province (international patient forms)
- Prescription documents uploaded via the online pharmacy ordering process
- Health package selections and booking details
b) Information Collected Automatically
- IP address, browser type, and device information
- Pages visited, time spent, and navigation patterns (via cookies and analytics tools)
- Referral source (how you arrived at our website)
- Google Ads interaction data (clicks, conversions) — only with your consent
- Facebook Pixel interaction data — only with your consent
We use your personal data for the following purposes:
- To process appointment bookings and respond to medical enquiries
- To facilitate online doctor consultations and home care coordination
- To process online pharmacy orders and coordinate medicine delivery
- To send appointment reminders, health tips, and hospital updates (with your consent)
- To improve our website, services, and patient experience
- To comply with legal and regulatory obligations under Indian law
- To run Google Ads and Facebook advertising campaigns — only where you have given explicit consent for marketing cookies
Under India's Digital Personal Data Protection Act, 2023 (DPDPA), we process your data based on:
- Consent: Where you have explicitly agreed (e.g., submitting a contact form, accepting cookies)
- Legitimate Use: For providing the healthcare services you have specifically requested
- Legal Obligation: Where required by applicable Indian laws and medical regulations
What We Use
- Essential Cookies: Required for the website to function (sessions, security)
- Analytics Cookies: Google Analytics — to understand website usage (consent required)
- Advertising Cookies: Google Ads tags, Facebook Pixel — for ad measurement and remarketing (consent required)
Your Consent Choices
When you first visit our website, a cookie consent banner will appear. You may accept all cookies, accept only essential cookies, or customise your preferences. You can change your cookie preferences at any time by clicking "Cookie Settings" in the website footer.
Certain information you share — such as medical conditions, symptoms, or enquiry types (e.g., fertility care, psychiatry, oncology) — constitutes sensitive personal data under the DPDPA 2023.
We process sensitive health data only:
- With your explicit consent
- For the purpose of providing the specific healthcare service you have requested
- In accordance with professional medical confidentiality obligations
We share your personal data only in the following limited circumstances:
- With our doctors and medical staff, strictly for treatment purposes
- With third-party service providers (e.g., payment processors, lab systems) bound by confidentiality agreements
- With Google LLC and Meta Platforms Inc. — solely for analytics and advertising measurement, subject to your cookie consent
- With government or regulatory authorities, when required by law
- In the event of a hospital merger or restructuring — where equivalent data protections will apply
Data Retention
- Patient & appointment records: As required by Indian medical regulations (typically 7 years)
- Website analytics data: Up to 26 months
- Advertising measurement data: Up to 13 months (per Google's data retention policies)
- Marketing consent records: Until consent is withdrawn
As a data principal, you have the following rights regarding your personal data:
For any questions, concerns, or grievances regarding this Privacy Policy or our data practices, please contact our designated Grievance Officer. We aim to respond to all privacy-related requests within 30 days of receipt.